HOME
Showing posts with label Strong. Show all posts
Showing posts with label Strong. Show all posts

Tuesday, November 6, 2012

50 Athletes over 50 Teach Us to Live a Strong, Healthy Life

50 Athletes over 50 Teach Us to Live a Strong, Healthy Life Review


DISCOVER HOW ATHLETES OVER 50 LEAD EXTRAORDINARY LIVES! What does it take to continue to participate in athletic activities and sustained exercise later in life? How does it differ from managing these activities when you are in your 20’s or 30’s? Do you wonder if, or when, you have to give up your physical activities? You will be intrigued and inspired by the answers to these questions from Don McGrath’s book about 50 interviews of athletic people over 50 years old. True stories from his spectacular interviewees will inspire you like no others. Many of McGrath’s subjects never imagined that they would be role models for exercise and good health. Still, by applying a common set of characteristics, they have broken remarkable mental and physical barriers to succeed. Peek into the lives of Linda Quirk who ran seven marathons on seven continents at age 55, and in 2010 plans to run across four of the world’s largest deserts; Sandy Scott, 69, who broke a vertebrae at age 65 and four years later won a state cycling 20k championship; or 75-year-old veteran tap dance Gene GeBauer. With U.S. health concerns at the forefront, the athlete’s way of life helps us to understand how to take responsibility for our well being. Lessons learned from these interviews can help us avoid doctors’ offices, stave off diseases, and have more joy and contentment. In his final summary, McGrath examines the behaviors and attitudes necessary for all of us to have health and satisfaction through an active life. If you want to know the secrets of those who are still going strong in athletic activities in their later years, then this is the book for you. Read more...


Check Price & Order Now!





Free Shipping 50 Athletes over 50 Teach Us to Live a Strong, Healthy Life @ Amazon.com

Read more

Wednesday, March 28, 2012

The Olympic Games Effect: How Sports Marketing Builds Strong Brands

The Olympic Games Effect: How Sports Marketing Builds Strong Brands Review


The Olympics are the quintessential athletic competition. But beyond athletics lies a network of investment, organization, and case studies in leadership. For sponsors, a key byproduct of these networks is a strong brand halo--the focus of John Davis' interesting new book. Davis brings a keen academic and business eye to the brand halo associated with the competition. And this book will be an important resource and practical guide for firms in evaluating Olympic sponsorship.
Glenn Hubbard
Dean and Russell L. Carson Professor of Finance and Economics
Columbia Business School

John Davis' new book provides a treasure of information to guide companies as they evaluate marketing in sports in general and the Olympics in particular. Highly constructive checklists throughout the book will help companies evaluate the potential of their sponsorship investments. And the coverage of the lows as wells as the highs of Olympic-related marketing reinforces the realism and credibility of this well-written book.
George Foster
Paul L. and Phyllis Wattis Professor of Management
Director of the Executive Program for Growing Companies
Stanford University Graduate School of Business

Interweaving history and economics with vignettes of heroes ancient and modern, John Davis illustrates how the Olympic Games have become the premier "heritage brand" in the era of experiential marketing. Differentiating and managing brands are perennial priorities for Marketing Science Institute's corporate sponsors. Davis details why so many have chosen to be major Olympic sponsors. Importantly, he provides a comprehensive checklist of questions to help other companies explore the potential and pitfalls of such sponsorships.
Earl L. Taylor, PhD
Chief Marketing Officer
Marketing Science Institute

This book is worth its weight in gold medals. Learn how Coca-Cola, Visa and other great companies took wing and flew to even greater success on the high power updraft of the Olympics. A must-read for any company wanting to become a top global brand.
Rod Beckstrom
Co-author, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

John Davis' book brings to life the history and intricacies of the Olympic Games, and illustrates the best practices of sports marketing and sports sponsorship that are relevant in today's dynamic sports scene. This book deserves to be widely read.
Oon Jin Teik
Chief Executive Officer, Singapore Sports Council
Singapore Olympian, 23rd Olympic Games, 1984 Los Angeles, USA Read more...


Check Price & Order Now!





Free Shipping The Olympic Games Effect: How Sports Marketing Builds Strong Brands @ Amazon.com

Read more