Introduction to Sport Marketing: A Practical Approach (Sport Management)

Introduction to Sport Marketing: A Practical Approach (Sport Management) Review

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing.

Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

Introduction to Sport Marketing should be the first stop on any beginner sport management and
marketing student's reading list.

* apply marketing theory and frameworks to the unique sport industry environment
* understand the best marketing approaches for non-profit, professional, and government sport
* appreciate the characteristics and behaviours of sport consumers
* conduct an internal and external analysis of a sport organization and specify a market positioning strategy
* identify marketing opportunities and generate marketing objectives
* cultivate a sport brand
* acquire, manage and evaluate sport sponsorships
* devise marketing activities specifically for sport services
* capitalise on new media technologies for sport marketing Read more...

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Teaching Sport Concepts and Skills - 2nd Edition: A Tactical Games Approach

Teaching Sport Concepts and Skills - 2nd Edition: A Tactical Games Approach Review

-Help students expand their ability to perform specific skills through modified game play in which they apply tactics in gamelike situations.

-Learn and use key concepts to help you successfully teach and coach students.

-Get more lessons and ideas to help you apply the tactical games approach.

-Teach students and athletes how to transfer problem-solving knowledge and experience from one sport to another.

Already a classic in the field of sports and physical education, Teaching Sport Concepts and Skills: A Tactical Games Approach, Second Edition, has been greatly expanded to make it an even more valuable resource. The tactical games approach is a proven method used in teaching students and athletes sport-specific skills through modified game play in which they must execute tactics in gamelike settings. This book explains how to apply this approach and provides 245 ready-to-use lessons to help you do it.

These lessons include tactical questions to help you elicit students' responses that identify the need for skill practice. The lessons also guide you in adapting them to your students' needs, either simplifying or increasing the challenge of the tasks involved. The lessons feature more than 200 clear diagrams that make setup and execution of the games easy.

This book will help you

-expand your students' ability to perform skills and tactics,

-use key concepts throughout your teaching and coaching to facilitate your students' learning and development of game play skills,

-teach students and athletes how to transfer problem-solving knowledge and experience from one sport to another, and

-add variety to your curriculum as you enhance your students' tactical understanding and skill development.

Teaching Sport Concepts and Skills: A Tactical Games Approach, Second Edition, presents significant new material:

-New chapters on tactical transfer among games and tactical games as a curriculum model and a concluding chapter with tips on additional ways to teach your students through this approach

-New chapters on lacrosse, rugby, cricket, and bowling

-A DVD with 14 lessons demonstrated in a variety of sports and settings, showing you the theory in action in real-world teaching and coaching

Through Teaching Sport Concepts and Skills: A Tactical Games Approach, Second Edition, you'll learn how you can use this model to help you teach across your curriculum, and you'll benefit from the collective wisdom of the authors, who wrote this book by drawing from their combined decades of experience in teaching through this approach.

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